The SHINE Mission
Shine Apothecary is a labor of love, although I would hardly call following a passion laborious. It started with a self journey to discover what I was putting on my skin, which is our largest organ. I quickly learned that there were some ingredients that I was no longer comfortable using. I also developed a love of indie brands, often owned by a solopreneur. The idea of having a relationship with the brand owner and being able to ask them about their formulation process and ingredient sourcing is a dream. I also know that these brands place a large focus on eco packaging and every step towards less plastic in landfills and oceans is a win in my book.
Then it hit me, I can help others who don’t have the time, energy, and/or money to research and find clean efficacious products! That is when SHINE was born. I developed a curation of indie beauty with a soul to share with you.
New or curious about clean beauty? I am here to support you through your journey and offer trusted products that work.
Clean beauty fan? I relish in the ability to aid you through new product discovery.
I love answering any questions you may have and I am only an email or DM away!
Allow me to stumble, so you can shine! ⭐️
My Promise to You: We never stock anything on the normal nasty list and go a step further. All products are free from phenoxyethanol and carmine. There is full transparency regarding fragrance source. Additionally, everything is cruelty free, largely vegan, and often made in small batches.